Prevention Campaign in Kliptown-Soweto
In joining this project, Designing Hope aims at raising awareness among young people in Kliptown by producing and broadcasting prevention clips conveying its message against discrimination: "I Love You Positive or Negative".
Written : 2012-02-10 - Last modified 2018-06-25
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Established in 1903, is Kliptown, the oldest township of its kind in Soweto. It is itself of historical and cultural interest in the history of South Africa. Here, on 26th June 1955, a crowd of over 3,000 people- including Nelson Mandela, Walter Sisulu, Helen Joseph and Father Trevor Huddleson - have forced the police to get together with the people and sign a document outlining a visionary alternative to the oppressive policy of apartheid. This document is called the Freedom Charter.

Yet in the face of such hope, Kliptown is a community without most of the basic needs such as schools, health clinics, electricity, proper sanitation, etc. There are approximately forty four (44 000) thousand people living here. Unemployment runs as high as 70%; teenage pregnancy about 60%; HIV/AIDS infection 25%.

KYP was founded in early 2007 by a small group of inspired young people from Kliptown who wanted to make a difference in their community. KYP’s mission is to eradicate poverty of mind, body, and soul and to fight against the disadvantages imposed on the children of Kliptown, by providing educational support and positive activities to engage in after school. It seeks to develop young and dynamic individuals who are willing to contribute effectively for the betterment of their community.

Kliptown Youth Program


Designing Hope has collaborated with KYP for the realization of 8 clips of awareness of HIV-AIDS, shot by youth from the township.

Participants were invited to speak on the topics of relationships between boys and girls in the township to produce scenarios on HIV prevention and the fight against stigmatization of people with HIV. These clips are part of the campaign Designing Hope: "I Love You Positive or Negative".

These clips were projected in the township as well as Soweto TV, local television.

Prevention clips screened in the township.


The character of "Super Condom", born from the imagination of these young screenwriters, had a particularly strong impact among the inhabitants the township. It is a kind of superhero comic but responsible, ensuring the protection of of lovers of Kliptown.

watch this video on Vimeo - watch more videos posted by Designing Hope on Vimeo


Designing Hope has set up an activity of condoms packing in a support group for HIV positive women that meets once a week on the premises of KYP. This group, consisting of fifteen women started this activity in September 2011.

The objective is to distribute condoms packaged in individual cases taking up the visuals and messages of the campaign "I Love You Positive or Negative" through the township, while providing an activity for the support group. Food parcels are offered to participants.

Useful links:

KYP website
Toutes les Videos / All videos

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