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A creative mobilization
Developed in December 2005, the concept was to organize an event mobilizing international artists around the campaign " I Love You Positive or Negative ". These artists dedicated an artwork to this message of tolerance to fight against the stigma and discrimination that HIV positive people encounter everyday.
Written : 0000-00-00 - Last modified 2018-04-25
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THE PROJECT

Artists4life is the second mobilization of Dessine l'Espoir around the campaign message "I Love You Positive or Negative" fighting the stigma towards people affected by HIV & AIDS. This project has received the support of UNESCO and its Goodwill Ambassador for the fight against HIV/ AIDS, Lady Cristina Owen-Jones.

More than 60 prominent international artists collaborated with the project to produce artwork designed around the sensitization campaign « I Love You Positive or Negative » – the message of the campaign launched by Dessine l’Espoir, emphasizing the universal need for love and support, regardless of HIV status.

A personal vision, a message, an original approach, and a graphic interpretation. The campaign gained a great deal of strength from this artistic initiative.

THE MAIN ARTISTS INVOLVED

Joël Andrianomearisoa, Alecio de Andrade, Jane Evelyn Atwood, Jean-Christophe Ballot, Anne-Catherine Becker-Echivard, François-Marie Banier, Ben, Carole Benzaken, François Boisrond, Samuel Bollendorff, Jérôme Btesh, Chantalpetit, Robert Combas, Henri Cueco, Denis Darzacq, Nathalie Decoster, Erró, Amalia Domergue, Guy Du Toit, Patricia Erbelding, Jacques Halbert, Maya Hewitt, Kendell Geers, Antoine Giacomoni, Peter Klasen, Peter Knapp, Elodie Lachaud, Karl Lagerfeld, Titouan Lamazou, Laurence Leblanc, Bryan McCormack, Nicolaas Maritz, Philippe Maurice, Julie Mehretu, Miss Tic, Ricardo Mosner, IngridMwangiRobertHutter, Malcom Payne, Ma Tsé Lin, Alicia Paz, Jean-Marc de Pelsemaeker, Armin Pflanz, Ernest Pignon Ernest, Raghad, Alexei Riboud, Brian Riley, Richard di Rosa, Christian Rouchouse, Paolo Roversi, Antonio Segui, Régis Sénèque, Yoyo Sorlin, Tony Soulié, Marie Thurman, Vincent Verdeguer, Ellen Von Unwerth, Patrick de Wilde, Sue Williamson, Duncan Wylie, Yamada, Kimiko Yoshida,...




Artworks from Duncan Wylie, Patricia Erbelding and Ernest Pignon-Ernest

ARTISTS4LIFE IN AFRICA

Artist4life opened up to African artists from South Africa, Mozambique, Swaziland and Burkina Faso, but also to youth from the communities supported by Designing Hope who contributed to this project by creating an artwork related to the campaign message.


Designing Hope is extremely grateful to all the artists who have participated in this project.


Artworks from André Macie, Octavio Bentlo Montane and Danilson Almeida Cumbane, from Mozambique.

A SENSITIZATION CAMPAIGN USING ART AS MEDIA

Some of the artworks have been reproduced on condom packs, posters, and flyers with support messages from african icons involved in the campaign "I Love You Positive or Negative". The success of these communication messages have resulted in their expansion in some provinces of South Africa and Swaziland, and Burkina Faso in partnership with local authorities.

UNESCO will bring its expertise to conceive a pedagogical kit in collaboration with Dessine l'Espoir. Presented as a small catalogue, it will accompany the exhibitions and assist teachers and animators in the development of discussions, addressing stigma and discrimination through arts and creativity in general.


Posters with visuals from Armin Pflanz, Elodie Lachaud and Kimiko Yoshida

EXHIBITION ORGANISED IN PARTNERSHIP WITH UNESCO

DESSINE L'ESPOIR and UNESCO have put together an itinerant exhibition gathering all the artworks from Artists4life. The exhibition was officially launched in Paris at the ArtParis Fair at the Grand Palais in March 2006.
50 % of the sale of each artwork raises funds for Dessine l'Espoir, (the other half being for the artist).


With the partnership of UNESCO, Culture and AIDS



Exhibition Artists4life at ArtParis, at grand Palais

Useful links:

Les oeuvres
The artworks

On the same subject:

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Blog Current developpement of the "I Love U Positive or Negative" campaign
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On the occasion of the World Day against AIDS, December 1, 2013, The CLAJE, a cultural youth center in Paris and the association Designing Hope present an exhibition on the theme of the red ribbon and on the message "I Love You Positive or Negative".